The Moment
The Platform
The Ownership
A once-in-a-generation opportunity for one brand to own the moment
THIS IS NOT SPONSORSHIP. COCA-COLA Real Magic
45 DAYS. ONE BRAND HEADQUARTERS. FIFA WORLD CUP 2026 — METLIFE STADIUM — EAST RUTHERFORD, NJ

THE BOLDEST STATEMENT
AT THE WORLD CUP

21 stories. 40,000+ square feet across two full building elevations — Yes, the largest branded surface at the FIFA World Cup. But that is only the headline. Visible from every major artery: the NJ Turnpike, Route 3, Route 17, and every road leading to MetLife Stadium. Every flight in and out of Newark Liberty and Teterboro will see it. Every blimp camera circling the stadium on match day will frame it. Tens of millions of travelers. Billions of impressions. Not just a building wrap. A declaration of brand ownership.

21
Stories
40,000+
Total SF
BILLIONS
Impressions
The Property

21 Stories of Coca-Cola

The largest full-service hotel adjacent to MetLife Stadium. Two full building elevations wrapped floor to ceiling. Permitted and approved. The most visible building at the biggest event on earth.

Before
After
Drag to reveal Happiness Around the Globe
Proximity to MetLife Stadium
Direct sightline — the hotel and MetLife Stadium
Arrival
Check In to Happiness.
The lobby becomes a fully branded Coca-Cola welcome. Self-check-in kiosks, the iconic script above the desk, product displays, and signature red throughout.
Today
Today
Coca-Cola
Coca-Cola
Guest Rooms
Always Coca-Cola.
Every room transformed. Branded pillows, stocked minibars, welcome screens with live match schedules, and curated Coca-Cola amenity kits.
Today
Today
Coca-Cola
Coca-Cola
Event Spaces
Real Magic.
Multi-purpose ballrooms that transform nightly. Private watch parties, corporate hospitality, VIP receptions, product launches.
Today
Today
Coca-Cola
Coca-Cola
Food & Beverage
Taste the Feeling.
Signature bars, private lounges, chef-curated menus. The Sprite Lounge. The Costa Café. Every drink, every meal, every moment through the Coca-Cola portfolio.
Today
Today
Sprite
Sprite Lounge
Campus
The Complete Layout
Hotel, entertainment campus, fan zones, merchandise, VIP hospitality — one integrated Coca-Cola ecosystem.
Event Spaces
Site Plan

Entertainment Zone

A fully programmed outdoor stage and event campus dedicated to live music, DJ sets, and cultural activations — all branded Coca-Cola.

  • Private headline performances on select match evenings
  • Daytime activations, brand experiences, and interactive installations
  • Full audio-visual production with LED walls and stage lighting
  • Dedicated security perimeter with credentialed access only
  • On-site event management and crowd control staffing
45 Days of Programming

Watch Party Zone

Not just the 8 games at MetLife — every single World Cup match broadcast live across massive LED screens in a private, curated Coca-Cola viewing environment.

  • Indoor and outdoor viewing areas with stadium-grade screens
  • All 104 matches shown live across the full tournament
  • 8 matches at MetLife with premium in-stadium hospitality
  • Pre-match and post-match programming between broadcasts
  • Full F&B service during every viewing session
  • 24/7 security detail with access-controlled entry points
104 Matches — Every Game, Every Night

Hospitality & Retail

Premium guest experiences, exclusive merchandise, and chef-driven dining — the entire Coca-Cola portfolio brought to life across every touchpoint of the campus.

  • Coca-Cola Studio Store with limited-edition World Cup merchandise
  • Chef-curated dining menus featuring the full Coca-Cola beverage portfolio
  • Sprite Bar, Fanta Lounge, and signature cocktail experiences
  • VIP concierge and guest services desk
  • Private meeting rooms and hospitality suites for client hosting
  • Full campus security with 24/7 manned checkpoints and surveillance
Full Portfolio — Full Experience
The Red Card
Share a Coke.
Every guest receives a Red Card — the all-access VIP credential. 400–600 of the most important people at the World Cup. One card. Total access. Everything included.
The Investment
THIS IS NOT SPONSORSHIP.
COCA-COLA
A complete takeover of the largest hotel at the FIFA World Cup. 45 days. Every touchpoint. Every guest. Every moment. This is what $103 million delivers.

Property & Branding

Full Hotel Buyout400–600 VIP guests for 45 days. Complete exclusivity.
21-Story Building Wrap40,000+ SF across two full elevations. The largest ad at the World Cup.
Full Interior TransformationLobby, check-in, hallways, elevators, signage — every surface Coca-Cola.
Guest Room BrandingPillows, minibars, amenity kits, welcome screens, in-room content.
Complete F&B ProgramChef-curated menus. Full Coca-Cola portfolio on tap. Signature bars and lounges.
Branded Shuttle FleetPrivate Coca-Cola wrapped vehicles. Continuous hotel-to-stadium service.

Experience & Activation

Match Tickets — All 8 GamesPremium VIP seating for every match played at MetLife Stadium.
Private EntertainmentCurated performances on select evenings. Exclusive to hotel guests and VIPs.
VIP Watch PartiesEvery match broadcast privately. Indoor Coca-Cola Arena + outdoor viewing.
Entertainment CampusOutdoor fan zones, activations, and immersive brand experiences.
Coca-Cola Studio StoreLimited-edition FIFA World Cup × Coca-Cola merchandise. On-site exclusive.
Digital & ContentSocial media activations, branded content studio, live streaming.

Everything customized. Everything branded. Everything Coca-Cola. The World of Coca-Cola is not just a hotel — it’s the destination within the destination. For 45 days, this is where the most important people at the FIFA World Cup live, watch, celebrate, and experience everything.

THE INVESTMENT: $103,000,000
For 45 days, the world comes to New Jersey.
Make them come to Coca-Cola.

Disclaimer: World of Blue is an independently owned and operated hotel property located at 2 Meadowlands Plaza, East Rutherford, NJ. World of Blue has no affiliation with, sponsorship by, or official connection to FIFA, the FIFA World Cup™, the FIFA World Cup 2026™, or any related entities. The property’s proximity to MetLife Stadium is solely a function of its geographic location. All concepts, renderings, and activations presented herein are proposed ideas for discussion purposes only and do not imply any existing agreement, endorsement, or partnership with FIFA or its commercial affiliates. FIFA, FIFA World Cup, and related marks are trademarks of the Fédération Internationale de Football Association. Coca-Cola® and all related brand names are registered trademarks of The Coca-Cola Company.